Job details
Job type full-time
Full job description
Wings over benefits
Competitive base pay + bonus plan based on performance
Health insurance - 50% of base plan
Flexible pto
Wellness/mental health credit
Education credit
A company that values great people, amazing food, and smileable experiences
An opportunity to make a real impact on the people around you, both by growing them and maximizing their potential
A clear career path with opportunities for development, both personally and professionally
The opportunity
Wings over is seeking a vp of marketingAs the vp of operations, you will lead a team focused on marketing excellence at both a local and national levelYou will be responsible for developing a team accountable for driving brand awareness, guest acquisition, brand affinity, and overall sales growth.
This role is perfect for someone who has executive marketing experience, is an excellent communicator, wants to leave their mark on a brand, has a knack for analytics and reporting, restaurant experience, and can manage the brand across all markets via marketing in printed collateral, online and digital presence, social media spaces, and local advertising to reflect the quality and essence of the brand to drive long-term business growth.
What you’ll do
Own the overall marketing strategy of the companyYou will help execute and build the vision for how our brand is represented and targeted to guests.
Experience in analyzing and assessing performance data, to optimize the marketing mix across audiences, channels, and marketplacesClearly tracking roi, cac, ltv, and other relevant marketing metrics.
Manage a local and national advertising budget and deliver to new user growth expectations while maintaining cac goals
Hire, lead, and develop, a growing team of performance marketing channel experts to continue to grow our guest base and drive retention.
Develop and execute industry-leading performance marketing to improve efficiency as the brand scales.
Oversee the functions of lifecycle marketing (includes email), directed marketing (includes video media), performance marketing, experiential marketing, owned social media marketing, site experience, and partnerships.
Work directly with key performance marketing platforms and vendors to innovate and deploy marketing products and tactics.
Oversee the creative process from the beginning of each new concept and guide on how to best supply assets for all marketing channels and solutions.
Be a powerful voice at the leadership table to help evolve the brand
Scale the business to continue to grow and be a market leader
Ability to lead media planning and purchasing for broad/top of funnel
Marketing and lower funnel conversion.
Contribute to the short and long-term strategies of the organization through a
Review of business practices, and lead the development of an innovative,
Highly competent marketing team that is in alignment with those strategies.
Monitor and manage performance to ensure adherence to all service
Standards, sanitation standards, and productivity standards.
Set clear expectations and provide ongoing feedback and development
Opportunities for individuals throughout the ops teams.
Create and oversee practices that ensure each team member clearly understands and is held accountable for their respective performance expectations.
Evaluate leader performance and provide appropriate guidance and/or recognition.
Support recruiting strategies to proactively address an increasingly competitive landscape in the broader employment market for hospitality positions.
What you`ll bring to the table
10+ years of successful marketing management experience: performance marketing analytics, guest segmentation, social media, sales-oriented marketing, restaurant-focused marketingManagement/leadership operations experience required.
Hands-on experience with seo, sem, and other performance marketing tools.
Marketing tech stack knowledge.
Experience managing end to end site experience and roadmap.
Previous senior management experience leading marketing teams in a geographically dispersed brand environment.
Bachelor’s degree or equivalent work-related experience is required.
Solution-oriented mindset.
Excellent knowledge of food and kitchen operations.
Demonstrated ability to effectively build a marketing team.
Up to date with food and beverage trends and best practices.
Guest-oriented and service-minded.
Strong problem solving and excellent analytical skills.
Excellent verbal and written communication skills.
High energy and excellent coaching skills.
Advanced analytical skills.
Excellent organizational skills and be able to function under time constraints and deadlines with attention to detail.
Demonstrated ability to work under pressure and make immediate independent judgment decisions.
Experience working with restaurants.
Wings over is an equal opportunity employer.
Indexecindus
