Job details
Job type full-time
Full job description
Under general supervision, responsible for planning and implementation of marketing programs or projects that support organizational marketing objectivesWorks individually or with a team on various marketing activities which may include: advertising, market research, product marketing, e-commerce marketing, direct marketing and/or communicationsMay also work on developing marketing forecasts, estimating costs, preparing pricing studies, and/or monitoring program/project budgets.
The marketing operations specialist will serve a critical role on the execution team, and in the overall customer journey, ensuring system connectivity across platforms to ensure customer experience meets the strategic objectives of each market segment we serveThis role will ensure campaigns are set up in an optimized fashion to seamlessly flow prospects and customers across systems, and apply best practice requirements across the systems, ensuring the execution meets the strategic intention, optimizing the user journey through the funnel to help the team deliver on revenue and retention goals
Maintain marketing integrations with crm and assist in the integration of additional platforms into the marketing automation software
Oversee integration efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
Support essential marketing operations initiatives in eloqua and salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
Own precision and quality of the end to end campaign experience across marketing crm (eloqua) and sales crm (salesforce), linkedin, on24, google analytics, and other marketing system(s)
Work with management to define kpis, create reporting, analyze campaign performanceCreate recommendations to improve campaigns continuously
Identify system issues and provide timely resolution
Performs other duties as assigned by manager
Education: bachelor`s degree in marketing, communications, or related field
Experience:
Minimum 3 years of marketing or related experience
Salesforce administration certification required, additional badges are a plus
Eloqua experience required (certification and ability to create custom reporting a plus)
Experience working with other marketing system integrations into salesforce (e.gSap, on24)
Experience working through a project management system (e.gJira, basecamp, workzone)
Deep technical grasp of crm integration(s), with the ability to communicate in business terms to key stakeholders
Proficient in outlook, microsoft, excel, salesforce, eloqua, google analytics
Other knowledge, skills, abilities or certifications:
Able to think critically and exercise independent judgment and discretion
Strong verbal and written communication
Impeccable attention to detail
Proactive problem-solving skills
Travel <10% - per covid protocols
This can be a remote/home office position
