Job details
Job type full-time
Full job description
Wonderschool is a two-sided childcare marketplace whose mission is to ensure every child has access to child care that helps them realize their potentialWe are doing this by building a suite of tools to support passionate early care and education professionals to start and run quality and sustainable child care programs, as well as building tools that make it easy for families to easily find programs that are the perfect fit for the needs of their childrenOur tools allow providers to easily manage their students, parents, and school all from one dashboardOur community allows providers to seek advice, support, and a sense of belonging with a group of like-minded peers.
Wonderschool is a san francisco-based company that has a fully distributed team with employees in several countriesWe believe in giving our employees maximum flexibility, which is why you can work from anywhere, as long as you have a good internet connection and overlap with us pacific time working hours.
Responsibilities:
Study company products
Translate technical details into benefits for the user
Follow and analyze market trends to position products
Craft compelling messages across marketing channels (landing pages, ad campaigns)
Market intelligence—be the expert on our buyers, who they are, how they buy and their key buying criteria.
Understand the competitive landscape—be an expert on our competition and how they are positioned.
Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
Plan the launches of net-new products and updates of existing products and manage the cross-functional implementation of the plan.
Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
Qualifications:
7+ years of proven experience as a product marketing manager, brand manager or similar role.
3+ years at an edtech or saas company.
Experience in market analysis.
Familiar with product marketing tactics (e.gIntegrated marketing campaigns).
Analytical mind and strong quantitative skills.
Familiar with marketing automation tools and web analytics tools.
Desired skills and experience
Background in design and copywriting is a plus.
Start up experience preferred.
Bachelor`s degree in business or marketing preferred.
Wonderschool is an equal opportunity employerWe do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability statusWe plan and structure our interviews to directly assess skills and talent.
Job type: full-time
Work location: multiple locations
