Job details
Job type full-time
Full job description
We are searching for an experienced, motivated digital marketing specialist to manage and grow our ppc advertising channelsThe ideal candidate should have an in-depth understanding of digital marketing strategies and platforms, and the ability to collaborate effectively on multi-channel campaigns to deliver quality leads and generate a pipeline for our sales teamYou will be responsible for developing and executing sem campaigns, as well as assisting with display advertising and other various b2b marketing channels.
What you`ll do:
Managing and optimizing digital advertising campaigns across google ads and microsoft ads to generate leads and drive roi
Regularly monitor, analyze, and a/b test in order to make changes on the fly and continuously improve performance
Interpret and report on campaign data to identify opportunities to influence future campaign strategy
Collaborating closely with the digital marketing team and sharing learnings across the overall marketing department
Assisting with the management of other paid media channels such as social and display ads, as well as other b2b marketing channels
Maintain knowledge of industry trends, best practices, and new technologies to identify areas for potential growth
What you`ll need:
3+ years experience in sem / ppc management working directly in google ads & microsoft ads
Experience in supporting advertising campaigns across multiple digital channels (sem, social, display, youtube, e-mail, etc.)
Ability to effectively manage large monthly advertising budgets
Proficiency in google analytics and a strong understanding of other planning, testing, and performance tools
Experience implementing, evaluating, and applying a/b tests
Ability to be highly analytical, while at the same time highly creative
Must be comfortable working remotely and/or collaborating with remote coworkers
Additionally, what would also be awesome:
B2b or saas advertising experience
Certifications in google ads & google analytics
Abm experience
Paid social advertising experience
What you should know about us:
We are laid back but buttoned upWe have a casual work environment with a passion for developing creative, innovative best in class solutions that directly contribute to the success of our customers
We give a damn and deliver service and solutions that make a real difference in the lives of our clients and their businesses
We openly accept others as they are and build strong partnerships based on trust
Teamwork and collaboration is key to help our colleagues and customers solve their challenges
Our team is energetic, fun, naturally inquisitive, and eager to make an impact, we invite you to join us!
Cut the commute!
Our company headquarters is based at our state of the art home office in the historic bell works complex located in holmdel township, new jersey
With everything you could find in a great downtown - from restaurants and retail to art and culture the bell works “metroburb” is a microcosm of innovation, possibility, and inspiration, and workwave is proud to be a part of it
We work hard but play hard too...need a break? kick back in our common area, play a game of arcade basketball, video games in our game rooms, or face off in a ping pong match
We know that there are benefits of being in the office and working from homeWorkwave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or work virtually if desired
Relax, we`ve got you covered:
Employees can expect a robust benefits package, including health and dental, generous paid time off and 401k with company match
And beyond...
Tuition reimbursement
Robust employee assistance program offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!
Health and wellness focused work environment - optional standing desks and office fitness challenges
401k-9 doggie daycare discount program
Charitable donation match program
Opportunities to participate in charitable events and give back to the community
Grow with us:
We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth
Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense!
Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live training is provided throughout the year
Join our winning team!
10 time winner of best place to work in new jersey by njbiz!
Workwave has been recognized with multiple awards for its outstanding products, growth and culture, including the inc5000, saas award, it world awards, globe awards, silver stevie award for employer of the year, and best place to work incMagazine
We’re an equal opportunity employerAll applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
