Job details
Job type full-time
Full job description
The senior business analyst serves as an internal consultant to deliver high-impact analytics that drive growthThe srBusiness analyst will provide a deep understanding of conversion funnel, sales process, marketing strategy, customer experience, and profitability; make actionable recommendations on key opportunity areas to senior management; lead data-driven decisions; and implement lasting processes and tools.
Senior business analyst duties and responsibilities:
Provide insights to help leaders across the business – marketing, sales, operations, finance, and product – understand performance, behavior, and trends.
Identify and quantify levers to help move the needle on key metrics.
Develop frameworks and analytic solutions to optimize customer acquisition, conversion, and operational efficiency.
Utilize advanced analytics, statistical techniques, and data visualization to answer critical business questionsThis includes performing analytical deep-dives to identify problems and required actions; collecting, processing, and cleaning data from disparate sources using analytics tools (e.g., excel, sql, r, python); and managing the design, execution, and analysis of experiments.
Drive a culture and practice of analytics across the companyThis includes identifying key performance metrics, developing and implementing means to measure and track progress, and driving decisions based on the numbers.
Support leaders across the organization to understand key questions, develop analytical projects, gather necessary data, and deliver solutions.
Support new business case and strategy development by building models.
Report against company initiatives by building dashboards for executives and cross-functional team members.
Support development of new analytic capabilities, which includes working with 3rd party vendors and collaborating with bi and technology teamsNew capabilities include the enterprise data warehouse, real-time data and reporting tools, and measurement strategies (e.g., attribution models) to optimize customers’ full lifecycle engagement.
Analytics & strategic planning: 80%
Analyze data to answer critical business questions
Partner with management to define and drive business solutions
Build models to contribute to strategic planning (e.g., business cases, marketing mix, segmentation)
Communicate findings with leaders and teammates to develop strategies
Provide regular reporting on kpis across business
Analytics practice development: 10%
Contribute to growing analytics practice by participating in knowledge sharing, collaborating with other analysts, building new analytics processes and tools, and recruiting/onboarding more awesome analysts
Develop new analytical capabilities and data infrastructureDefine requirements, communicate with data engineers, and quality-test the final product
Build dashboards and educate stakeholders to democratize data across the organization
Other duties as assigned: 10%
Perform special projects and research as assigned
Perform other duties as assigned
Senior business analyst skills and experience:
Bachelor’s degree in computer science, engineering, statistics, finance or related fields; master degree preferred
1 – 3 years in data analytics, management consulting, or other quantitative role
Experience designing, executing, and analyzing quantitative and qualitative research.
Talented in deriving actionable insights and recommendations.
Strong verbal and written communication skills.
Ability to communicate complex concepts and prepare compelling executive presentations.
Ability to solve ambiguous problems in a structured, hypothesis-driven, data-oriented way.
Demonstrated resourcefulness and persistence in pursuing challenging projects.
Experience with analytic tools and techniques (e.g., hypothesis testing, experimentation, regressions, machine learning, matlab, r, python)Advanced knowledge is a plus.
Experience with sql and etls preferred.
Entrepreneurial spirit and creative problem-solving skills.
Ability to prioritize and multi-task in fast-paced environment.
Demonstrated track record in building strong cross-functional relationships.
Work environment and physical demands:
This position operates in a professional office environment and routinely uses standard office equipment such as computers, phones, photocopiers, scanners, and filing cabinets.
Work environment is indoors with majority of time spent sitting at a desk.
Ability to stand, bend, stoop, sit, walk, twist and turn.
Ability to lift up to 25 pounds occasionally.
Ability to use a computer keyboard and calculator.
Position type, expected hours of work, and travel:
This is a full-time position
Days and hours of work are monday through friday, 8am to 5pmEvening and weekend work may be required as job duties demand
Occasional travel is expected for this position
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this jobDuties, responsibilities and activities may change at any time with or without noticeThis document does not represent an employment contract.
