Purpose of the job:
The social + digital creative content manager will lead and grow kfc’s social identity across all-channels, both paid and owned, including the development of digital promotional assets for each campaign as well as developing and supporting the execution of a year-long brand-in-culture social planResponsibilities include both strengthening our social identity and presence and driving positive sales results through paid, owned and earned channels as well evolving kfc’s digital + social acumen.
Compensation (varies based on experience & qualifications): $97,600 - $120,000
Job responsibilities:
Lead kfc social + digital day-to-day as main poc for both internal and external partners
Partner with cross functional teams and external agencies to lead paid and owned strategy and creative for all social channels, including seasonal moments, reactive trends/moments, and largersocial activations and social experimentation
Drive social strategy across multiple channels; develop content calendar including key campaign and seasonal moments and align across the year; identify channel specific strategies while working with social media/strategist
Lead multicultural social strategy w/ cross-functional partners and agencies to develop and execute strategies to build brand affinity with african american and latinx consumers and drive sales
Support team with larger social “brand-in-culture” activations, including strategy, development, and activation of idea throughout the year
Ensure creative consistency (i.eBrand voice, tone, channel and target authenticity, etc.) across all paid channels; combine creative content ideas with smart social strategies to drive exceptional business results
Work with social media team to ensure creative effectiveness and creative optimization across each social platform
Engage 3rd media partners (i.eYt, facebook, tiktok) to identify new opportunities within the social space; audit industry and competitors within social space
Work with agency to monitor conversations on owned social channels and look for ways to interact daily
Knowledge and skill required:
Education/certifications – ba or bs degree; marketing, business, public relations, advertising, new media, or related field would be helpful
Open to remote work for the right candidate
Experience:
7-9 years experience working on creative accounts, preferably on both the marketing andadvertising side
Excellent social strategy, creative & media acumen; strong understandingof social media platforms and cultural trends
Experience working with ad agencies across disciplines would be ideal to prepare the candidate for role
Proven interpersonal skills and the ability to interface directly with a range of stakeholders
Must be able to meet deadlines and work well under pressure in a fast-paced environment
Kfc corporation, based in louisville, kentucky, is one of the few brands in america that can boast about having a rich, 60-year history of success and innovationIn fact, kfc is the world`s most popular chicken restaurant chain and a division of yum! brands, the world’s largest restaurant company.
Yum! brands, inc., based in louisville, kentucky, has over 45,000 restaurants in more than 135 countries and territories and is one of the aon hewitt top companies for leaders in north americaIn 2018, yum! brands was recognized as part of the inaugural bloomberg gender-equality index.the company’s restaurant brands –kfc,pizza hutandtaco bell– are global leaders of the chicken, pizza and mexican-style food categories.
More important than our size is our commitment to breakthrough innovation and the success of our employeesWe`re proud of the unique culture we`ve built, one where everyone can be their best self, make a difference and have fun! we believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background.
