Job details
Job type full-time
Full job description
Overview:
At zebra, we extend the edge of possibility by shaping the future of work on the front line—reinventing how businesses run and moving society forwardWe are a community of changemakers, innovators and doerswho come together to deliver a performance edge to the front line of businessWe develop new technologies and create new solutions with partners to help organizations act with greater visibility, connectivity, and intelligence—delivering better experiences for workers and those they serve.
The marketing manager should have experience achieving demand generation targets for a company selling vertically-focused, enterprise b2b software, preferably to the banking industryAs part of the saas marketing team supporting the banking industry, the marketing manager will focus on saas workforce management and related saas offeringsThis role will have the responsibility of creating marketing programs that drive market interest and demand for zebra fintech solutionsThis role has an emphasis on achieving consistent demand generation targets in the banking industry.
Responsibilities:
Cross-functional planning, development, and timely execution of campaigns by using variety of marketing channels including website, paid media, email and nurture, video, events, and social
Collaborate across a dynamic ecosystem of global partners including sales, business development, product marketing to define and develop successful campaign strategies and goals
Provide visibility into marketing campaign results, measure campaign efficiency, and influence future decisions to optimize campaign strategies
Develop compelling content that targets key personas and aligns with our messaging and positioning
Manage marketing budget with accountability for return on investment (roi)
Qualifications: minimum qualifications
Ba marketing or related field
8+ years demonstrated experience in developing results-driven, integrated (digital and traditional) campaigns and programs
Saas or software marketing background
Understanding of salesforce, eloqua/marketing automation and related martech solutions
Ability to be comfortable working in highly dynamic environment with a level of ambiguity
Preferred qualifications
Vertical marketing experience preferably in banking
Experienced marketing workforce management solutions
Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplaceAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, ancestry, marital status, age, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by lawIf you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com.
The eeo is the law poster is available here: https://www.zebra.com/content/dam/zebra/compliance/eeoisthelawposter.pdfThe eeo is the law poster supplement is available here: https://www.zebra.com/content/dam/zebra/compliance/ginasupplement.pdf.
Zebra is a federal contractor and is committed to an alcohol and drug free workplaceAs a result, all u.sBased employees are subject to the drug and alcohol free workplace policy and procedure.
