Job details
Salary $140,000 - $188,000 a year
Full job description
Director of product marketing
Working closely with marketing, finance, sales and product management leadership, the director, product marketing will develop an overarching product marketing strategy, pricing strategy, and product architecture that supports business goals, sales objectives, and revenue targets for delivering new products and product enhancements to marketThis is a core role at the heart of all operations, from product development to marketing to sales.
The director, product marketing is a seasoned leader who brings a strong history of product marketing leadership experience in the b2b technology spaceThis is a core role at the heart of all operations, collaborating extensively with teams across the org and overseeing the go-to-market strategies for all products and services.
This is a remote role.
Job responsibilities
Develop and execute on strategies to bring new products, features, and/or services to market with a focus on defining market challenges, swot analysis and understanding of the competitive landscape for each product.
Liaise with the product management team to represent marketing objectives throughout the product planning and discovery process, including market trends, consumer behavior, buying personas, and competitive differentiators within the product landscape.
Lead product marketing initiatives and make data-driven decisions to move the team and product forward and hit company goals.
Lead pricing and packaging efforts including managing vendor relationships, overseeing research efforts and providing strategic recommendations around product architecture, positioning, and pricing/packaging to ensure competitive differentiation and marketability of our products and services.
Oversee the development and execution of marketing and communications initiatives to support the full product management lifecycle, from research through messaging, to promotion and performance review.
Drive content creation, plan for execution and education of both internal and external stakeholders on our product features and their benefits.
Serve as an evangelist for our products through thought leadership and blogging, social media, and speaking.
Create content (e.gSales documentation, presentations, product videos, website copy, blog posts, etc.) to articulate the benefits of our products to the world.
Measure and optimize the buyer journey as it relates to product feature adoption and usage.
Provide useful and ongoing measurement and performance review of product launch marketing strategies and tactics while continuously optimizing performance.
Work as a part of a collaborative marketing, product and leadership team on the planning, development and design of overall product strategy from product initiation decision through the end of the product life cycle
Lead product naming efforts as part of a go-to-market strategy for new product launches including overseeing trademarking, research and testing, and rollout strategy
Effectively lead and manage the product marketing team
Oversee and lead the market research team including working closely with manager of market research to:
Set research agenda, conduct and disseminate competitive analysis, conduct quantitative and qualitative research – both in house and through outsourced vendors
Execute and report out on win/loss surveys, nps research, and market analysis and maintain accurate data on our tam
Work closely with sales leadership to execute on sales enablement and sales readiness efforts in line with our go to market strategies for product launches
Collaborate with the head of marketing and vp, marketing to set and manage the product marketing budget
Requirements
Ba/bs or equivalent working experience required
Proven and visible marketer, with at least 12+ years of experience determining product-market fit and delivering products to market, preferably in a saas or financial services environment.
At least 5 years of experience managing high performing product marketing teams
Experience managing teams of 3-10 reports.
Skills
Ability to manage marketing budget in support of go-to-market product launches.
Exceptional organizational, communications and project management skills.
Strong time management skills and experience prioritizing and delegating tasks.
Ability to think strategically and see the big picture.
Outside of the box thinker, with knack for solving problems quickly and often independently.
Flexible and resilient with the ability to work and take feedback from multiple stakeholders.
People-person, capable of working with many different types of personalities, and building and cultivating strong internal, vendor and client relationships.
A highly analytical approach, used in a wide range of responsibilities, from customer development, to product adoption, to sales processes.
The salary range for this position is $140,000 - $188,000; commensurate salary to be determined based on skills, professional background and expertiseThis position is also eligible, pursuant to applicable emoney policies, for the annual bonus program, retirement contributions, health insurance, sick leave, parental leave and paid time off.
