Espark overview
VisionOur vision is that every student, regardless of their circumstances or background, has the opportunity to set and realize an ambitious dream for themselvesOur mission is to re-imagine learning so it`s student centered, enabling students to succeed in school and life.
ImpactOur work makes a significant difference in students` livesIndependent testing data from public school districts across the country consistently show that students learn more in areas of personalized study with esparkOne researcher from mit, who evaluated an espark in boston public schools, wrote: “i find strong positive, significant effects of espark for both math and english language arts (ela)So the espark intervention, which is just 30 minutes a day, led to almost half the effect of a full year in a high performing charter schoolI view these as very impressive gainsThe findings made a substantial dent into the black-white achievement gap.”
GrowthIn the last twelve months, more than 1.3 million students used espark, many of them for the first timeOur customer satisfaction (measured by net promoter score) has grown steadily and is now 79We’re on track to more than double our new bookings this year.
PandemicThe 2020-2021 school year has been a time of unprecedented challenges for teachers, students, parents, and schools.
We believe - and have seen - that espark’s personalized curriculum, made of fun and educational games and videos and adapted to each student; our commitment to providing teachers the tools and live support they need to support both remote and in-person learning; and our engaged team focused together on supporting educators and learners, can be a powerful help to teachers and to the students most at risk of falling behind during the pandemic.
Senior marketing manager
As a senior marketing manager you’ll report to the vice president of marketing.
Job mission
As a senior marketing manager, you will lead a fast growing team that is fueling growth for the business as we attract new free teacher users and convert this usage to paid school membershipsWe’re looking for an experienced marketer to manage a team of 3-5 and work collaboratively with sales, product and customer experience teams to build strategies to grow brand awareness, drive more free teacher usage, and nurture school and district buyers.
Key competencies
Data driven - you take on new challenges and use data to inform decisionsYou are passionate about results and are constantly experimenting and refining processes, messaging and engagement strategies
Organization - you are skilled at planning, prioritizing, and executing simultaneous projects and activities, while in tight collaboration with key stakeholders
Creativity - you push others to think outside the box to creatively engage our audience and solve complex problems
Strong communicator - you pride yourself on being a personable, concise and compelling communicator — in writing and verbally to keep all stakeholders informed and motivated
Qualifications
2+ years of directly managing a marketing team of at least 2 marketers
5+ years of growth, digital, or customer engagement marketing experience with multi-channel experience and depth of expertise in virality, seo, or community.
A plus, but not required
Proficiency using salesforce and marketing automation tools such as intercom and hubspot
Experience promoting a saas product with a freemium or free trial growth model
Key activities
Lead, coach, and manage a team of 3-5 talented marketers - some of whom are focused on teacher acquisition and sign ups, and others whose responsibilities support monetization efforts, community building, or other sales enablement activities.
Partner closely with the vp of marketing and product leadership to develop multi-channel marketing strategies to grow brand awareness and our user base by attracting and converting teachers on our website.
Monitor full funnel metrics daily and provide data-driven insights and recommendations to scale user acquisitionOrganize and execute new experiments and initiatives while continually measuring results and reporting key learnings.
Retain and recruit top talent to expand our rapidly growing marketing teamOnboard and coach them to continuously improve and build a collaborative culture.
Manage external partners to execute seo strategies and paid advertising campaigns.
Outcome
Increase free teacher sign ups by 40% in fall 2022, enabling the company to be on track to achieve its new business bookings goal in 2023.
At espark, we believe all people—adults and students alike—deserve respect for who they areWe work hard to make espark an environment in which everyone can thrive and succeed.
We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
In addition to a competitive salary and stock options, espark offers full healthcare coverage (including vision, dental, and mental health benefits), generous vacation and parental leave policies, flexible work-from-home and remote work options as well as a welcoming (post-pandemic) office environment and your choice of technical equipment.
