Etoro, the world’s leading social online trading platform, is a revolutionary fintech company that has been at the forefront of online trading for more than a decadeBy engaging millions of users with our innovative social features such as the copytrader™, the popular investor program, and copyportfolios™, we strive to make money management available to everyoneWe have developed an intuitive trading platform which gives traders and investors access to global stock markets, commodity trading, cryptocurrency trading and moreSince its establishment in 2007, the company has been operating with clients’ interest in mind with innovation at its heart.
Your role
Gooddollar.org is the leading project at the intersection of crypto and social impact, and the first non-profit protocol to leverage decentralized finance to deliver a crypto basic income to anyone with a smartphoneThe past few months the gooddollar poc used smart contracts to create and distribute over $16,000 of free currency to over 220,000 people in 181 countries (based on $58k dai staked in compound)80,000 of our members are daily active users coming to the gooddollar app every day (from across southeast asia, nigeria, argentina, colombia, etc), ranking it in the top 10 of all dapps by daily active users, of all dapps, across all blockchainsAnd the tokenomics has proven to work too - g$ holders enjoy a 60% apy with stability of 0.1% variation, making it a medium of exchange more stable than most fiat currencies in unstable economiesGooddollar is more than a protocol, it is a movement.
As the head of communications, you’ll own all initiatives for advancing gooddollar protocol, communities, and the broader ecosystem and adoption effortsYou’ll lead global brand marketing and creative strategies for all external communications, including the website, pr, blog, research, social media, conference management, speaking appearances, and moreYou will be behind gooddollar’s public brand, and a key member of the foundation’s leadership team to strategize, design, and execute the communications strategy for the gooddollar community, globally.
Responsibilities
Create a compelling brand message and thought leadership point of view; shape the global narrative around gooddollar’s potential, the smart contracts and global impact
Develop and execute a world-class media strategy that shares the gooddollar story across the international business, crypto, social impact, and mainstream press
Partner with our pr agency to drive meaningful coverage across press, podcast, video and other media
Oversee all external communications including gooddollar product launches and third party ecosystem announcements with partners, projects, node operators, integrators, users, etc.
Create and execute a comprehensive global content strategy; collaborate with community lead to strategize localized content across various geographies
Oversee a wide range of content creation including use cases, social media, press releases, media pitches, and all other materials required to support communications, growth and public relations
Oversee social media strategy and messaging (twitter, etc.)
Manage speaking opportunities at conferences and other in-person events
Develop a crisis communications practice and playbook
Build and lead a team of exceptional communications professionals, including writers, videographers, press agencies, social media, event organizers and assorted producers
Requirements:
Bachelor’s degree or above
Exceptional written, oral, interpersonal, and storytelling skills to express messages concisely and compellingly
Demonstrated ability to understand a complex technical subject matter and to simplify and explain it to a range of different audiences
Confidence working in a fast-paced environment; ability to deliver a quality product under time-bound and high stakes circumstances
Proven track record of building long-term, beneficial relationships with media and analysts
Experience successfully managing agencies, clients and/or direct reports
Experience with crisis communications in similar industries; crafting crisis communication strategies and successful implementation/execution when applicable
Experience working with audience bases in multiple languages
Experience working on developer tools, technical products, and open-source a plus
Ability to keep up to date with the latest news and discoveries in the blockchain and technology space
Passion for the blockchain space and its power to change the world for the better
Benefits
Fully open-source project
Remote role with flexible hours that fit your life and schedule.
Social impact project with the potential to change the world (really!)
Highly influential role in the hottest market, on a small team of experts
Sub department:
G&a
Approved position:
Yes
Opening type:
Additional
