Job details
Job type full-time
Full job description
Title: email marketing and content coordinator
Department: marketing
Hours: full time (i.e40 hours per week)
Location: flexible / fully remote
Contract type: w2
Let’s start by telling you why we are in business together:
At ipec, our global mission is to exponentially raise the consciousness of the worldWe are a team of conscious, energetic individuals who are passionate, purposeful, and people-centric in our work and livesWe are looking for someone who will manage a diverse range of tasks and projects, and is also energized by contributing to our team’s culture of co-creation and connectionWe have a strong belief that our organization and the people within should reflect both our mission and our founding principles, and therefore we are looking for you: an email marketing and content coordinator with high levels of open, creative, and growth-oriented (what we call anabolic) energy to join our team.
What is the role of the email marketing and content coordinator?
The email marketing and content coordinator is a fundamental connection between marketing, admissions, the organization, and ipec’s prospective and current studentsYou will play a key role in exponentially raising the consciousness of the world by creating more awareness through our admissions email campaigns, newsletters, webinars, special projects, and promotionsIn practice this role will impact the lives of our future customers through communication that will increase engagement with our brand, lead generation and growth.
The email marketing and content coordinator will co-create proactive strategies with our admissions, brand messaging, and community teams to develop engaging and creative content that will be used in meaningful correspondence with prospective, current, and past students throughout the customer journeyYou will also have the opportunity to manage live webinars and write additional content for initiatives outside of email campaigns such as blogs and landing pages and make minor updates to the websiteYou will develop strategies for growth as ipec continues to expand globallyThis role is designed for an individual with an abundance of high-energy (i.eLevel 6/5 energy), a creative and analytical spirit, an email management and crm management background, and an ability and desire to create exciting new opportunities.
We ask you in your role of email marketing and content coordinator to:
Be dedicated to the position for 40 hours per week.
Consistently monitor the externally-facing admissions, marketing, conscious community and organizational email strategies and make recommendations for improvements
Identify opportunities for developing new automation workflows, email campaigns and assets
Direct workflows and email campaigns within crm platforms
Contribute to creation of the email communications plan with the director of marketing, content team, global brand director and admissions teamUtilizing the communications plan, you will develop email content that can be used as growth, engagement and nurturing tools
Evaluate and measure the success of the email strategy on established goals with the director of marketing and data collected; use data to make recommendations for improvements to the campaigns.
Collaborate closely with the director of admissions to identify and execute campaigns that (re)engage prospective students
Manage externally facing webinars, including assisting with front-end promotion and back-end production of webinars and other online events
Write blog posts and landing page content
Assist with seo keyword research
Make minor content updates to the website as needed
Possess an unwavering commitment to excellence.
Function within the policies and procedures of ipec
Keep abreast of best practices, changes to the ipec program and top competitive programs.
Effectively navigate frequent changes and/or unexpected events with an anabolic energetic contribution to the tasks at hand as well as to the team.
Consistently show up anabolically in relation to teammates; make a positive contribution to a level 6/5 team and organization.
Accept other responsibilities as assigned.
In your role of email marketing and content coordinator, we offer you to:
Work in a small team that is dedicated to maintaining our team energy at level 6/5
Have the opportunity to develop yourself as our team grows
Work from your preferred location (suitable for the role)
Have global impact
Support ipec’s mission to raise the consciousness of the world, one person at a time.
We are looking for the following education, certification & experience:
Bachelor`s degree in marketing and/or communications or english
2+ years experience with a proven track record in content writing, email marketing and automation
Able to translate strategies into tactics
Tech and data literacy, able to translate this literacy into strategies and tactics
Strong negotiation skills
Ipec certified professional coach is preferred
Eli- mp certified is preferred
Fluency and creativity in english
Proven track record of success in meeting your (email) marketing goals
Strong verbal and written communication skills
Effective follow-up skills; presentation skills a plus
Ability to roll up sleeves and go with the flow
We are looking for the following technical requirements:
Proficiency in relevant computer applications (google suite, hubspot, facebook, instagram and linkedin)
Tech-savvy and able to understand how to use crm/sales systems and workflows in support of your strategy
Expert understanding of hubspot and infusionsoft platforms preferred
Internet speed connection minimum 50 mbps download and 10 mbps upload on a stable connection
We are looking for the following core competencies:
Quick to build rapport and relationships
Coaching excellence (because that is who we are!)
High levels of energy
Communication and relationship building
Time management
Excellent ability to organise work and prioritise (for self and others)
Thriving in a fast-paced, high volume environment
Self-motivated and self-managing
Ability to execute on multiple projects at the same time
Eager to learn and grow
If you would like to be considered, please email/submit the following:
Current resume/cv
Two-minute engaging video presentation (on any related topic)
Written response to the question: why do you want to be part of ipec’s mission?
Commitment to diversity & inclusion
It is ipec’s mission to raise the consciousness of the world, one person at a timeThrough our talent, we believe that diversity and inclusion make us a more innovative and vibrant place to work with our mission in mindTo learn more about ipec’s commitment, please click here: https://www.ipeccoaching.com/diversity-equity-inclusion
