Job details
Job type full-time
Full job description
About kraken
Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusionIn our first decade, kraken has risen to become one of the largest, most successful and respected crypto exchanges on the planet.
We are changing the way the world thinks about finance and our range of successful products are playing a critical role in the mainstream adoption of crypto assetsWe continue to trail-blaze into new territory with the introduction of kraken bank, providing a more seamless integration between crypto and the traditional financial systemThis makes us the first crypto company (ever) to be awarded a u.sState banking charter.
Our diverse group of 2,000+ krakenites are distributed all over the world as part of our `remote first` culture, united by a shared passion for delighting customers, upholding crypto values and achieving our meaningful missionWe attract people who push themselves to improve, are radically transparent and think differently in order to unlock their potential.
Crypto is a rapidly evolving industry and we’re just getting startedWe’re growing fast and you`re invited to join the revolution!
About the role do you obsess over communities and stories that sit at the intersection of tech and culture? we at kraken are building a world class brand marketing org and are looking for people who understand how to build community and brand reputation in compelling, creative and innovative waysWe believe the future is paved by crypto and it will have creativity and culture at the centerWe are looking for a passionate and experienced marketing executive to join our team to lead our art, fashion, entertainment and sports partnership effortsYou will be charged with identifying those creative partnerships that help us mutually achieve our shared business goals and work with key functions to maximize brand and business opportunitiesInternally, you will be an advocate for our partners and bring your industry expertise to inform cross-functional team discussions and business decisionsYou are someone who understands how to build relationships with partners who share in our vision and will build the kraken community in creative waysWho you are you are always curious, seek to solve problems and find new ways to connect people around storiesYou are a leader that can adapt to your situation and will always be there for your teamWe focus on quality in our storytelling and are thoughtful and calculated with our big betsFinally, we aim to have fun and bring the best experience for our customers.Note: this is a fully remote roleCore responsibilities
Set long term strategic vision of partners and build one year annual plans to achieve that vision.
Work with other key brand marketing leaders in brand strategy, research, media and operations to orchestrate full brand initiatives.
Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals.
Lead key geographic brand teams and guide them to be best in class across their regions and cities.
Manage large scale, sophisticated budgets and operate with precision and creativity.
Take a diplomatic leadership approach to involve stakeholders early and get cross-functional work done; being a proactive leader and decision-maker is key.
Create and share intel on competing products and marketing, summarizing what is working well and what is not, and how we will differentiate ourselves.
Be an owner: step up and take the lead on challenging, ambiguous work.
Ship: we are in hyper growth and everyone is on board this rocketship to drive impact.
Be on the forefront of culture and innovation in marketing.
Understand emerging space of culture and embrace new opportunities where advantageous.
Requirements
You have 12+ years of previous experience in music labels, fashion houses, professional sports, sponsorships, brand marketing, digital marketing, or agency life.
You’re a concise speaker, storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive summary
You have a good grasp on relationship building with larger partners, agents, and organizations
You have built and led sophisticated, matrixed teams that are distributed globally.
You have a solid pulse on what is relevant in culture and can understand how to action short-term and long term trends across digital and physical activations and campaigns.
You understand persona work and how to grow a brand through strategic planning and
Nice to have
Previous crypto experience not required but certainly a plus!
You have previously worked with luxury and culture brands
Geo-specific, global client experience in north america, europe, asia-pacific, emea, or latin america
You’ve got a couple of moonshot ideas for transforming marketing in crypto
You’ve got an ease about you: you address urgency head-on and handle difficult, ambiguous situations with a clear, cool head and an open mind
#eu #us #li-am1
We’re powered by people from around the world with their own unique backgrounds and experiencesWe value all krakenites and their talents, contributions, and perspectives.
