Job details
Job type full-time
Full job description
About kraken
Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusionIn our first decade, kraken has risen to become one of the largest, most successful and respected crypto exchanges on the planet.
We are changing the way the world thinks about finance and our range of successful products are playing a critical role in the mainstream adoption of crypto assetsWe continue to trail-blaze into new territory with the introduction of kraken bank, providing a more seamless integration between crypto and the traditional financial systemThis makes us the first crypto company (ever) to be awarded a u.sState banking charter.
Our diverse group of 2,000+ krakenites are distributed all over the world as part of our `remote first` culture, united by a shared passion for delighting customers, upholding crypto values and achieving our meaningful missionWe attract people who push themselves to improve, are radically transparent and think differently in order to unlock their potential.
Crypto is a rapidly evolving industry and we’re just getting startedWe’re growing fast and you`re invited to join the revolution!
About the role do you obsess about communities and stories that sit at the intersection of tech and culture? we at kraken are building a world class brand marketing organization and are looking for people who understand how to build community and brand reputation in compelling, creative and innovative waysWe believe the future is paved by crypto and it will have creativity and culture at the center.
Who you are we are looking for a global director for our brand strategy team who understands how to take insights into narrative and is truly passionate about connecting people through storytelling and activationYou will be the consumer’s voice and advocate across the organizationYou are always curious and understand how to build complex marketing programs that connect the kraken community in creative waysYou are a leader that can adapt to your situation and will always be there for your teamWe focus on quality in our storytelling and we are thoughtful and calculated with our big bets.
Finally, we aim to have fun.
Note: this is a fully remote role.
What you’ll be doing
Orchestrate sophisticated marketing plans across global audiences and lead geographic brand team efforts.
Set brand narratives across 1 year annual plans and coordinate brand campaigns.
Work with other key brand marketing leaders in partnerships, research, media and operations to orchestrate full brand initiatives.
Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting
Goals.
Create and lead purpose marketing efforts to ensure kraken is a best in class organization that wants to ensure the future is a bright and inclusive one.
Lead key geographic brand teams and guide them to be best in class across their regions and cities.
Manage large scale, sophisticated budgets
Take a diplomatic leadership approach to involve stakeholders early and get cross-functional work done; be a proactive leader and decision-maker
Create and share intel on competing products and marketing; summarize what is working well and what is not and how we will differentiate ourselves
Be an owner: step up and take the lead on challenging, ambiguous work
Be on the forefront of culture and innovation in marketing
Understand the full marketing mix across paid, owned and earned and when to pull various marketing channels (events, digital, social, tv, podcast, innovation).
Core requirements
You have 12+ years of previous experience in brand marketing, digital marketing, and brand strategy.
You’re a concise speaker, storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive summary
You have built and led sophisticated, matrixed teams that are distributed globally.
You have a solid pulse on what is relevant in culture and can understand how to incorporate into an overall marketing plan
You understand persona work and how to grow a brand through strategic planning
Nice to have
Previous crypto experience not required but certainly a plus!
Geo-specific, global client experience in north america, europe, asia-pacific, emea, or latin america
You’ve got a couple of moonshot ideas for transforming marketing in crypto
You’ve got an ease about you: you address urgency head-on and handle difficult, ambiguous situations with a clear, cool head and an open mind
#eu #us #li-am1
We’re powered by people from around the world with their own unique backgrounds and experiencesWe value all krakenites and their talents, contributions, and perspectives.
