Opentext - the information company
As the information company, our mission at opentext is to create software solutions and deliver services that redefine the future of digitalBe part of a winning team that leads the way in enterprise information management.
The opportunity:
We are seeking a global campaign marketing manager for opentext’s business network business unitThe ideal candidate is a strategic, creative, and data-driven marketer who is passionate about developing multi-channel campaigns to drive demand and nurture leads throughout the customer journey.
As a global campaign marketing manager, you will join a dynamic team and play a critical role in building awareness and driving demand for business network solutions globallyYou will work closely with marketing and sales to develop innovative demand generation campaigns and lead nurturing strategies that include multiple marketing disciplines to generate and drive qualified leads through to pipelineYou have a natural ability to utilize multiple crm and marketing automation systems to deliver, manage and measure the effectiveness of those campaigns and proactively review and optimize your approach for greater success.
You are great at:
Developing an integrated marketing strategy to plan and execute marketing campaigns to support sales initiatives such as abm strategy, landing pages, content creation, email, paid and organic social (linkedin), paid search, remarketing, events (virtual and in-person) and third-party programs
Partnering with extended marketing teams to build and implement content marketing techniques across campaigns, including audience segmentation, search engine optimization (seo), and persona-based marketing
Coordinating with a global, cross-functional team of field marketers to build and execute global campaigns in local geographies
Innovating and testing marketing systems to drive and enhance campaign deliverables and results (measured by sales qualified leads)
Building and presenting executive level campaign and pipeline reports with a demonstrated ability to take initiative
Partnering with creative teams and advising on strategic direction to advance opentext’s brand position in the market
Gaining consensus through data analysis and influence
Negotiation and problem-solving; flexibility and adaptability
Attending to details with excellent follow-through skills and ability to manage and execute multiple projects
Innovation in marketing and bringing new ideas to the discussion
Collaboration with the ability to work in a matrixed organization with a virtual team
Organization with the ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times
What it takes:
8-10 years in b2b marketing
Knowledge of business networks – including b2b integration, supply chain, iot and iam is an asset
Proven ability to build a pipeline of qualified leads and nurture them along the customer journey
Exceptional understanding of integrated marketing and Apply Now it to the customer journey
Experience executing campaigns using best-of-breed martech
Experience collaborating with product, sales, creative, content, and digital teams
Project management skills and ability to manage multiple tasks and timelines
Strong writing and editing skills, with a keen eye for detail
Passion for using and analyzing data to optimize, execute and evaluate campaigns and campaign tactics
Creative mindset with passion and drive to foster innovation in marketing and communications
Knowledge of salesforce and eloqua is an asset
#li-remote
Opentext`s efforts to build an inclusive work environment go beyond simply complying with applicable lawsOur employment equity and diversity policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable lawsShould you require accommodations during the selection process, please contact accomodationrequests@opentext.com ).
