Job details
Salary $53 an hour
Full job description
Opentext - the information company
As the information company, our mission at opentext is to create software solutions and deliver services that redefine the future of digitalBe part of a winning team that leads the way in enterprise information management.
Opentext - the information company
Together carbonite and webroot form the small-medium business (smb) and consumer division of opentextThe mission of our joint offering is to make cyber resilience simple, reliable and accessible in the connected worldWe foster a thriving, dynamic environment rich with inventive minds and entrepreneurial spirit and our employees are empowered and encouraged to build their careers at opentext.
The opportunity
The combined marketing analytics & campaign operations team at carbonite + webroot, an opentext company, is seeking a marketing analyst with a digital focus to help us expand our product presence with small and medium businesses.
We are looking for a detail-oriented analyst to support the various marketing teams within carbonite and webroot, an opentext companyAs an analyst, you would work closely with various marketing leaders, along with various stakeholders within marketing, to accurately and effectively measure and analyze various marketing efforts, including digital and non-digital campaigns.
This role will report to the marketing analytics & campaign operations manager with a dotted line responsibility to our director of digital growth marketingThe goal for this position is to strategically identify key patterns, actionable recommendations, insights and intelligence that will add value to opentext’s marketing initiatives.
Job responsibilities
General:
Participating in cross-functional teams providing reporting and analytical expertise on issues involving marketing efforts and efficacy
Creating and maintaining reporting dashboards and presentations for marketing and marketing leadership, including marketing’s impact on bookings, roi reporting, weekly lead delivery forecasting, marketing campaign efficacy, systemic audit reports, and departmental kpi achievement, etc.
Creating and documenting processes to ensure your audience is best using the tools and reports available to them
Ensuring that underlying data is maintained for reporting integrity
Digital:
Working closely with the growth marketing team to scale the growth of our ecommerce business of carbonite.com, webroot.com and hightail.com.
Performing in-depth analysis of quantitative data derived from paid media traffic and online visitor behavior spanning across major digital advertising platforms and key opentext assets.
Performing regular qa audits including account setups and scripts to ensure data is being gathered accurately
Revenue operations:
Delivering reports, dashboards, analytical support to sales and marketing, as well as conducting regular cadence reviews with key marketing stakeholders.
Visualizing corporate operating metrics using tableau, microsoft excel and microsoft power pointThis may include, but is not limited to, campaign efficacy, events analysis, social metrics, digital advertising analysis, spend efficacy, etc.
Working cross-functionally with the business intelligence and fp&a teams to ensure appropriate use of both developed and source data
Prepare marketing financial achievement reporting in quarterly business reviews, monthly business reviews and as needed
You are great at
Acting as a self-starter with exceptional critical thinking abilities
Quickly understanding interrelationships between numbers and business operationsYou can interpret the “why” and the “how” behind the data
Leveraging quantitative analytics skills to clearly interpret data and communicate insights to a variety of audiences
Being the go-to for all things data interpretation – you build strong relationships and are a trusted partner to your key stakeholders
Scaling between the strategic and the details – you can glean insights from large sets of data and you know when to move on from a micro-level problem
Working both independently and within a team setting
Adjusting to rapidly-changing business priorities and challenges – you thrive in a fast-paced dynamic environment
What it takes
2+ years relevant analyst experience – technology industry preferred
Excellent organization, communication and presentation skills
Experience creating dashboards and tailored analytics reports
Ability to write complex formulas and calculated fields using sql alongside a data visualization tool – tableau preferred
Experience with salesforce
Fluency with google analytics and google data studio – certification is a plus
Experience with google ads, facebook ads, linkedin ads, dv360 is a plus
Knowledgeable about audience segmentation, attribution modeling and cro
Experience with analyzing a/b tests along with the ability to interpret results with statistical significance
Exposure to heatmapping and multivariate testing is a plus
A sense of humorWe believe work should be rewarding, and we like to have fun!
#li-remote
For colorado residents, this job is expected to pay in the range of $53, 000 to $80, 000 in addition to a comprehensive and competitive group benefit and healthcare planIndividual compensation will be determined based on skills and experience comparable to the job requirements.
Opentext`s efforts to build an inclusive work environment go beyond simply complying with applicable lawsOur employment equity and diversity policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable lawsShould you require accommodations during the selection process, please contact accomodationrequests@opentext.com ).
