Opentext - the information company
As the information company, our mission at opentext is to create software solutions and deliver services that redefine the future of digitalBe part of a winning team that leads the way in enterprise information management.
The opportunity:
The goal of product marketing (pmk) is to define, demonstrate and communicate the value of opentext software to drive awareness and adoption with customers, partners and the opentext salesforce.
Within the content services product unit this product marketing expert will take the lead to develop strategies to drive adoption and revenue of opentext core case managementThe candidate will also play a supporting role on the opentext core content platformThis is a global role, and will act as a product evangelist in support of the sales force and channel with the responsibility to recognize and adapt strategies and messages for different regions.
You are great at:
Understanding business processes within organizational line of business functions that can benefit from case management and automation
Developing concise, compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
Serving as the product evangelist and communicating product value across all internal and external channels, including sales, partners, media, industry analysts; presenting at customer and industry events; and on digital channels such as webinars, blogs, and social media
Working together with internal and external resources to create compelling content to support lead generation, nurture programs, sales and partner enablement, web content and funnel optimization programs (i.eSlide decks, blogs, ebooks, success stories, videos, etc.)
Conceiving and executing customer base communications and marketing programs to upsell and cross sell into opentext’s large base of customers
Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels
Ensuring overall sales channel readiness through sales and partner enablement activities
Planning and executing the launch of new products and releases which may include strategies targeting new customers for opentext
Aligning with product management to promote key product capabilities to meet current and emerging customer needs
Monitoring the competitive landscape to define product positioning that differentiates
What it takes:
At least 10 years of marketing experience and a minimum of 5 years in a product marketing function focused on enterprise software
Saas experience preferred
Knowledge of workflow and process automation, case management and no/low code application development
Knowledge of enterprise content management / content services would also be ideal
Ability to think strategically about complex issues, leading to thoughtful recommendations, and action plans
Exceptional interpersonal skills, and aptitude for forging trusting relationships across diverse, cross-functional teams
Conversant in go-to-market strategies and methodologies
Skilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholders
Excellent verbal and written communication skills, strong content marketer
Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality
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Opentext`s efforts to build an inclusive work environment go beyond simply complying with applicable lawsOur employment equity and diversity policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable lawsShould you require accommodations during the selection process, please contact accomodationrequests@opentext.com ).
