Opentext - the information company
As the information company, our mission at opentext is to create software solutions and deliver services that redefine the future of digitalBe part of a winning team that leads the way in enterprise information management.
The opportunity:
Opentext is seeking a srTechnical marketing specialist that will be responsible to support our martech roadmap, helping the team improve existing marketing solutions and bring new ones to life by gathering data requirements from business stakeholders and other analysts in our marketing teams and translating them into technical specifications for execution.
You are great at:
Supporting delivery of our martech roadmap, helping the team improve existing marketing solutions and bring new ones to life by gathering data requirements from business stakeholders and other analysts in our marketing teams and translating them into technical specifications for execution.
Work with our martech specialist and other members of the team to help us identify and understand potential gaps and shortcomings in our marketing tracking and data sources and identify short/ long term solutions to address them.
Sanity-check and sign-off new data solutions developed by engineers in the it and bi teams, such as etls and other aggregations, to ensure they are delivering expected results for the marketing organization.
Collaborate with data scientists & demand marketing in the team to upgrade our attribution, marketing roi and other marketing-related models and deliver solutions that meet the business’s ever-evolving needs.
Support delivery of self-service data capabilities by building models to surface existing and new martech data sources in our bi tool looker (and possibly other tools in the future).
Promote company-wide best practices around accessing data and using our bi and reporting tools by writing clear documentation, tutorials and hosting training sessions.
What it takes:
Strong proficiency in salesforce (marketing & sales) cloud, eloqua
Previous experience in martech, with exposure to various marketing data sources and tools; strong understanding of digital channels such as crm, seo, or paid social and familiarity with associated tools such as google analytics, etc.
Proficiency in sql including a solid understanding of how to optimise query performance.
Experience building and using complex user attribution and marketing mix models to understanding marketing roi
The ability to communicate complex problems and analysis simply with a variety of stakeholders and act as a bridge between technical and non-technical colleagues
Ability to apply advanced analytical capabilities and troubleshooting techniques to break down complex issues into deliverable action items.
Collaborative and humble team player with an ability to work with cross-functional teams, including technical and non-technical stakeholders.
Comfortable working in a fast-past environment and able to respond to change or uncertainty with a positive attitude and a willingness to learn.
A strong sense of ownership and highly organised nature
Technologies and tools:
Salesfoce (marketing & sales) cloud
Eloqua
Proficiency in tableau reporting and building dashboards
Experience in sql and associated databases, preferably microsoft sql server
Exposure in web analytics tools like google analytics or adobe analytics
Experience in any content management platform
#li-remote
Opentext`s efforts to build an inclusive work environment go beyond simply complying with applicable lawsOur employment equity and diversity policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable lawsShould you require accommodations during the selection process, please contact accomodationrequests@opentext.com ).
