Job details
Job type full-time
Full job description
Description: the role: we are seeking a senior content strategist & copywriter to join our cx team within our experience design capability.
This person will play a hands-on role creating messaging and content ideation for r2i’s clientsThey are a chameleon, able to transition between developing a content strategy for some accounts to copywriting for other accountsThey are eager to learn, advise, and engage in content projects at all phases.
The ideal candidate will be a creative thinker and storyteller who has experience with website content development processes, holistic digital marketing content strategy, brand voice, and copywriting across all digital channelsThis individual needs to be able to advocate for the creative copywriting and content strategy process and act as a leader within their projects to ensure their accounts are set up for copywriting successThey will lead r2i in the development of repeatable processes for content development, creation, migration, and performanceThey can support client content needs in both strategy and execution.
They are engaging, passionate, and strategicThey are expected to be a skilled and active listener who can translate business requirements into creative stories and copy that drive results for clientsThey should be comfortable leading a content strategy project through full scale creative and visual branding projects, as well as working closely implementing content strategy design across multi-channel marketing and technology projects.
Advanced knowledge of content strategy best practices and methodologies are requiredThey will work closely with account/project management teams to uncover and understand what clients are trying to achieve creatively and work to ensure the projects are successfully and identify opportunities to gain efficiencies that will save time and budget throughout the project lifecycleThis candidate will work with clients and internal teams and senior leadership to translate project requirements into detailed scopes of work and project estimates for copy and content milestones.
Principal duties and responsibilities
Lead content strategy and copywriting solution creation for various clients, specifically developing, presenting, and implementing solutions based on client goals that exceed expectations
Serve as the advocate for copywriting best practices and involvement within the company, accounts, clients and sales
Work within the creative team to successfully create and produce innovative campaigns, website experiences, and branding
Interface with senior level clients and prospects
Partner with cross functional teams to ensure projects are completed within the timeline and on budget
Lead team in creating innovative content processes and methodologies to support an effective and efficient copywriting capability
Present work and effectively communicate methodologies to a broad audience of cross-functional teams, clients, and executive leadership
Support business development and sales team efforts to bring on new clients
Align content strategy and production across clients` digital ecosystems: campaigns, web, digital marketing, social media, and corporate communications
Work with ux architects throughout web development process to identify content needs and create content to support design deliverables
Conduct intake meetings, listening sessions, and workshops to understand users’ and clients’ unique needs
Create client-facing deliverables that establish the vision for the brand and guide the content strategy
Present to executives, leadership, and stakeholders
Collaborate with ux architects, seo, and designers
Maintain a working knowledge of key technologies used in our delivery process, as well as emerging trends in content strategy
Provide and inform workflow best practices
Shepherd content throughout the development lifecycle
Create, update, and migrate content within aem including working within stage and production environments
Create or support content strategy deliverables including (but not limited to) copy decks, content audits, information architectures, and journey maps
Requirements:
4+ years of agency experience
Enthusiasm and passion to be the voice of the customer and for all things digital, dedication to growing your knowledge in user experience & behaviors, with a dedication to seek out and share trend data on a regular basis
Excellent understanding of the overarching process of website and digital marketing content strategy, brand creation
Deep understanding of content and brand and how it relates to the entire user experience
Strong portfolio emphasizing work for copywriting and content strategy deliverables
Flawless grammar, spelling, and punctuation
Experience working with design teams, internal stakeholders, including senior and executive-level leadership, and customers
Excellent written, verbal, client service and presentation skills
Experience managing multiple projects with tight deadlines
Ability to work both independently and collaboratively
Experience with aem’s component library is a plus
Content authoring experience in aem is a plus
Ability to successfully manage a variety of projects at once and has worked on integrated campaigns
Strong initiative, self-motivated and able to work under tight deadlines
Flexible and adaptable and comfortable working individually and in a team environment
Experience in mar-tech preferred
Job type: full-time
Work location: multiple locations
