Job details
Job type full-time
Full job description
The role as an associate director of media strategy, you will serve as a key strategy lead within the agency, partnering with clients to address their business objectives through thoughtful integrated marketing strategyYou will set the strategic vision across paid media channels, inclusive of media mix, audience strategy, creative strategy and measurement, working closely with channel teams to bring the strategy to life and with client services to build and maintain strong client relationshipsThis role is dynamic and combines extreme ownership and autonomous decision-making, client-facing, boardroom presence, and thoughtful, collaborative internal strategic planning and problem solving to ensure, as a team and a company, we are continuing to grow.
This position is not eligible for immigration sponsorship
**this position may be performed remotely anywhere within the united states except co, hi, ak, nv, wa
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You will be
Developing a deep understand of client businesses, industries and competition
Participating in planning and strategy sessions with clients to understand kpis, business goals and marketing goals
Leading the development of cross-channel media strategies across paid search, paid social and programmatic (display, video, ott, audio, dooh), inclusive of media mix, budget allocation, audience architecture, creative strategy, kpi development and measurement frameworks
Leading collaboration of the wpromote internal channel teams on the execution of strategy
The steward of budget for all paid media dollars, leading in-going media mix budget allocations, in-flight re-allocations based on performance and proposing plans for incremental and claw back scenarios
Reviewing in-flight performance, ensuring teams are optimizing to target kpis and proposing strategy pivots based on performance
Leading client performance calls with cross-channel insights
Promoting an environment of campaign progression through the ownership of testing frameworks, in partnership with channel teams
Leading marketing and business forecasting exercises for clients
Ensuring proper creative and analytics team collaboration to deliver successful media campaigns
Partnering with client services to develop frameworks for business reviews, leading the storytelling of cross-channel insights
Providing client and industry-specific thought leadership
Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner rfps
Assisting the sales team on pitches for prospective paid media clients
You must have
4-6 years of experience working in paid media advertising comprising of media activation, multi-channel experience preferred (search, social, programmatic)
Extensive experience developing, optimizing, analyzing and reporting on paid campaigns across brand and performance objectives
Led cross-channel client engagements with minimal oversight
Strong experience working closely with a given client’s additional agency partners
Experience working with analytics teams on granular program tracking and performance dashboard creation
Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
Effective time management and project management skills
Bachelor’s degree in marketing, communications, or related field
